In times of financial turmoil, pursuing your purpose might feel like a luxury you can’t afford. But what if I told you that now is precisely the time to lean into your passions and align with your true purpose? 

Traditionally, social norms placed women in the home, caring for children while men worked. Today, women are encouraged to pursue careers and passions beyond motherhood, but this can create a real juggling act.

When we place all our value in what we do, our identity is controlled by others.

Right now, our society yearns for identity – people are screaming for somewhere or something to belong to. This gives organisations, including yours, the platform to aid an apparent identity crisis.

We see a goal or a vision in sight, we know what it will look like, how it should work, and the results it will yield. Yet for many reasons it’s just not the right time to execute this vision. Maybe your current job doesn’t leave you enough time to work on anything new, maybe family life is the priority right now, or perhaps you don’t yet have the resources and/or skills to pull it off yet. So what do we do when we’re found in this place of tension?

We have to start with what’s achievable before we achieve the unbelievable.

It’s not enough for the goal to just be a “good idea”. It needs to have larger implications for our belief systems to attach to in order to succeed. 

We’ve turned into a generation of project managers. We live from project to project, rather than living for a legacy.

Being so spoilt for choice has rendered us with a severe case of ‘purposelessness’...

Change your thinking and you’ll change your world. One thought at a time.